Fusion have recently completed a retail design overhaul of Johnstone’s Decorating Centre in Leomington Spa.
It’s prime high street position was ideally placed to attract shoppers looking for inspiration and ideas for their home décor. The store benefitted from both core trade footfall (rear of building) and to the front of the building a shop front. Reviewing the local retail environment, Fusion proposed and developed a number of ideas to attract shopper footfall to create an inspirational and informative environment. Roomset inspirations, window displays with wallpaper and colour ideas, combined with a better merchandised store with clear signposting techniques helped to create a more customer focussed retail environment. In addition, ideas deployed in Leomington were further extended to a similar but much larger retail focussed store in the Isle of Wight.