Micro excavator range re-launch May 2021

Kubota are market leader manufacturer of mini excavators, and their popular micro models  the  K008-3, U10-3 and U10-3SL models were redesigned and upgraded with new powerful, fuel efficient and low emission Stage V engines, with new levels of comfort and new built-in safety features.

Fusion’s challenge was to generate market interest without any working photography or video footage across social and digital platforms as well as on-page media across Europe.

A campaign was developed ‘MAX UP WITH A MICRO’ to demonstrate the versatility and functionality of these compact excavators.

The pre-launch teaser and launch advertising was built around a dynamic animation highlighting their versatility in different working sceanrios,  being small enough to fit through doorways, to ‘go anywhere and do anything’.


inspiring new licensing opportunities

The Natural History Museum  were seeking to help market their brand to potential licensees.

Working with the NHM licensing team, Fusion developed a new brand opportunities brochure  showcasing the museums extensive assets and resources to inspire potential licensees to work with the museum. The brochure was launched at the  Brand Licensing  Europe show.

New branding for Househam Sprayers


Since January, Fusion have been busy working with Househam Sprayers – British self propelled sprayer manufacturer based in Lincolnshire to develop and launch new branding at the UKs leading arable event Cereals in June.

Fusion’s involvement has  included brand + positioning development, new machine livery and branding for a new sprayer – the Harrier plus key supporting marketing collateral – show graphics, literature and new website www.househamsprayers.co.uk 


NEW BBC Cbeebies range launched for 2017!

Fusion developed new packaging and point of sale to launch a brand new range of BBC Cbeebies craft kits for Creativity International.

Cbeebies is the most-watched children’s channel in the UK. CBeebies aimed at encouraging “learning through play for children aged 8 or under. The new range of 8 craft and messy play kits are aimed at children 3-6yrs. Creativity International are the UK’s largest creative papers and craft manufacturer + leading educational resource company which also develops products under licence. Fusion work collaboratively alongside Creativity’s NPD and retail team as a proactive creative and market development resource.

3 great precision farming offers launched at LAMMA 2017

Fusion worked with LH AGRO to develop show hand outs for this year’s LAMMA agricultural show  to promote contract hire offers for  3 pieces of precision farming technology  from market leading company TOPCON. For impact, Fusion designed the handouts to be almost life-sized cut outs mirroring the products. The products included  real time , tractor mounted nitrogen sensors – CropSpec, AGI-4 RTK GPS uni and X25 ISOBUS & RTK enabled auto-steer system. Initial feedback has been very positive with strong leads gained from the show.

City slicker. Double Decker style.

The iconic London Enviro 400 hybrid double decker bus was given a design makeover last year which Fusion helped launch at the NEC and  support with marketing collateral.

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Peek inside the Peak Roadshow

PPG industries have proudly supplied Homebase with quality own label paint for many years and as part of this commitment join annually with other suppliers to exhibit at Homebase’s Internal ‘Peak Roadshow’.



Agritechnica 2015 in a day!

Hannover Venue

Hannover Venue

They said it couldn’t be done – but I had a really good go trying! As Europe’s biggest agricultural machinery exhibition in Hannover (27 halls) I visited last Thursday with a plan, which after two hours went somewhat ‘off plan’ with the overwhelming array of new machinery distractions.

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National fundraising campaign for Air Ambulance Charities take’s off!

From an initial idea to raffle off a special edition Kubota RTV for charity – Fusion approached the Air Ambulance Association with a view to raising funds for the 20 UK air ambulance charities represented. Read more