Fusion developed new packaging and point of sale to launch a brand new range of BBC Cbeebies craft kits for Creativity International.
Cbeebies is the most-watched children’s channel in the UK. CBeebies aimed at encouraging “learning through play for children aged 8 or under. The new range of 8 craft and messy play kits are aimed at children 3-6yrs. Creativity International are the UK’s largest creative papers and craft manufacturer + leading educational resource company which also develops products under licence. Fusion work collaboratively alongside Creativity’s NPD and retail team as a proactive creative and market development resource.