PPG industries have proudly supplied Homebase with quality own label paint for many years and as part of this commitment join annually with other suppliers to exhibit at Homebase’s Internal ‘Peak Roadshow’.
This is a suppliers opportunity to showcase and demonstrate product innovation to the hundreds of Homebase Store Managers within the nationwide network of stores.
This year Fusion was asked to input on the Hemsley and Home of Colour stand design. The Hemsley half featured a ‘bake off’ theme to help promote the up market, prestige Hemsley colour offer. Specifically Fusion looked at the painted wall colour rationale throughout and then how the wall graphics could further advance the Hemsley brand message of quality, understated colour. The Home of Colour side took a fun approach with a ‘Supermarket Sweep’ themed activity that served to educate Managers to the Home of Colour range of products and colours available to them.
PPG were pleased to report significant interest from Managers echoed in the public appetite for the Hemsley and Home of Colour brands generally.
Fusion were involved from the beginning with the development of the Hemsley brand. Initially providing creative proposals for the brand look of Hemsley through to can colour rationale for in-store stand out.