The Fusion approach is always to consider how we identify, target and reach effectively the appropriate customers for each product whether dairy farmer or builder, the creative approach we take is highly specific and focussed to each target audience.
Client:
Kubota UK
Our task:
Tractor and machinery campaigning
Fusion have worked extensively with Kubota across its three machinery divisions for a wide range of land based business sectors including agriculture to groundcare and construction sectors.
Campaigns for tractors to mowers, mini excavators to side by side utility vehicles have run in over 60 key press and online titles planned and bought by Fusion’s media associate Paul.
Fusion have worked extensively with Kubota across its three machinery divisions for a wide range of land based business sectors including agriculture to groundcare and construction sectors.
Campaigns for tractors to mowers, mini excavators to side by side utility vehicles have run in over 60 key press and online titles planned and bought by Fusion’s media associate Paul.
Bringing over 18 years agricultural marketing experience Fusion have played a key role in promoting and launching Kubota machines to market, in particular it’s higher horsepower tractors for agriculture – the M series.
Advertising objectives have included brand building to product awareness to driving demo requests to Kubota’s dealer network.
Campaigns have focussed on core features/innovations that differentiate, highlighting product capabilities.
From concept to photographic art direction and liason on-farm, campaign creative has focussed on demonstrating product at work in a real life working scenarios and with customer testimonials.
Project skills/elements:
Advertising is part of a full integrated approach including:
- Digital communication providing necessary product info, interaction and pull through – including Kubota website content and landing pages, targeted e-shots, web + social media advertising
- Direct marketing with tractor offers
- Promotional and technical videos
- Product literature
- Local dealer marketing support
- Dealer POS
- Brand development
- Media research, planning and buying
