We like to challenge clients, working with them to deliver sustainable and impactful communication solutions for their brand development.


Househam Sprayers

Our task:

Established in 1970, Househam Sprayers, British self-propelled sprayer manufacturer commissioned Fusion to review their brand, considering their positioning and marketing in a highly competitive and targeted market. We took an in-depth approach to understand the key issues against sales and marketing objectives through customer research, competitor review and Fusion’s agriculture market knowledge. Our proposal considered Househam’s brand heritage, market position, competitor branding. This resulted in an evolvement of the Househam brand to provide a modern/fresh appeal, but retaining heritage elements; differentiating the brand in market as established, yet dynamic, machinery sprayer specialists.

Project skills/elements:

  • The initial project included the following elements:
    • Brand development including new evolved identity, strapline: Advanced Sprayers. Heathier Crops.
    • Sprayer range logo development for ‘family approach’
    • Development and naming of new ‘Harrier’ sprayer
    • Brand guidelines
    • Sprayer and vehicle livery
    • Signage to stationary
    • Exhibition branding to existing show trailer and dev of Cereals show stand
    • Sprayer range specifications and literature development
    • Product launch and show support digital advertising campaign