Fusion offers strong brand development experience, with objective decision combined with strong creativity.


Tipton and Coseley Building society

Our task:

Full brand identity/implementation/campaigns

Our brief was to develop a fresh new look to appeal to new and existing savers in the building societies catchment areas supported by 4 branches.

Our involvement started from the development of the logo, brand values through to a campaigning strapline ‘talk to the Tipton’.

Full brand guidelines followed with Fusion offering project management to the implementation of the brand.

This included exterior signage to interior décor, product literature to press advertising.
Further identity enhancements have included HQ branch identity overhall which included specification and design of a landmark totem!

Additional involvement has included strategic direction and campaign development to increase savings accounts which featured local customers to re-connect with the  community and provide different reasons to save.

Project skills/elements:

  • Brand strategy
  • Brand identity  + full guidelines
  • Exterior and interior branding
  • Project management with specialist signage production
  • Campaign strategy
  • Photography with full art direction