An integral part of our client communication activity, Fusion are skilled in everything digital from digital direct marketing, web promotions to social media, delivering successful and measured results.



Johnstone’s Trade paint

Our task:

Architect EDM campaign

Highly targeted campaign with the objective of communicating Johnstone’s knowledge/support/understanding of colour, with a free incentive of free NCS and RAL colour fan deck pack (key tools for specifying paint/colour on a project).

Our involvement included all concepts, copy and creative plus campaign planning and execution.

Project skills/elements:

  • Presentation pack design
  • E-shot – 3 versions over 3 weeks via mail chimp
  • Mailchimp reporting for campaign
  • Linked in targeted advertising campaign to drive interest to landing page
  • A temporary online promotions pages design, content and build/host plus data capture set up
  • An on screen thank you or sorry appeared once 400 target reached for the free
    colour fan deck responses – which was successfully achieved in under 24 hrs!