With experience working for a range of leading brands, we know how to really motivate, educate and communicate effectively with a target audience.
We’ve done lots of brand development as well as integrated campaigns which combine a mix of communication tools including advertising, direct mail – to enhance the brand sales opportunity.
Client:
Hartpury University Agri-Tech Centre
Our task:
Branding and communication of the £2 million Agri-Tech centre at Hartpury University was developed in partnership with GFirst LEP to offer unique demonstration, bio-security and livestock areas to showcase the potential of smart farming.
The centre provides a hub for farmers and food producers to share knowledge, innovations and ideas for best practices to help increase productivity
Fusion was briefed to develop an identity and branding for the Centre as well as engaging and professional environmental graphics to educate and inspire farmers, reflect best practice and establish Hartpury as smart farming experts in the agricultural industry.
National Farmers’ Union (NFU) President Minette Batters officially opened the centre with over 100 invited guests.
See the press release:
Project skills/elements:
Our objective was to differentiate the brand in market as industry leader + experts in livestock smart farming best practice.
Our aim was to create a modern/fresh commercial appeal, but retain Hartpury brand link with a clear identity and brand messaging to inspire, engage & connect with target audiences – farmers, ag industry, food producers and ag students.
Project elements included:
- Agri-Tech Centre identity
- Branding signage including free standing totems, large scale signage and full window vinyls
- Internal brand graphics to welcome, inform and engage with tought provoking use of original infographics, imagery and brand messaging
- Project management with a sign specialist contractor for specification, production and installation
- Supporting proposition literature – fold out square format brochure
