Our task:

Fusion were tasked to utilise their experience and create, in a relatively short space of time, an engaging and inspirational new brochure for the Homebase ‘Home of Colour’ range of paints. As well as colour chips to aid the customer choice, Fusion developed a series of colour themes to help inspire and encourage the colour selection process as well as informative and motivational copy to further help engage with the Homebase customer.

Working closely with the team at Homebase, Fusion utilised fully the client image library, carefully ensuring that all images from whichever source, held together as one seamless collection. Fusion were able to colour adjust and re-touch where necessary to help ensure every shot looked it’s best and advanced the invitation to embrace colour.

Once the design was completed Fusion then continued to work closely with experienced ‘colour critical’ printers Taylor Bloxham to ensure the very best colour accuracy throughout the printing process.

The finished piece not only helps underline Homebases’ established reputation in home decorating but just as crucially it aids and inspires the customer colour choice.

Project skills/elements:

  • Inspirational design and layout
  • Anticipation of future colour trends
  • Appreciation of colour critical issues
  • Motivational/informative copy writing