Ecological Solutions Campaign
PPG Architectural Coatings UK Ltd is a division of one of the largest paint
and sundry suppliers in Europe, PPG Architectural Coating EMEA. PPG launched its ‘Ecological Solutions’ in the UK with the EU Ecolabel in 2010, as part of its Johnstone’s Trade brand, and maintains an impressive portfolio in the professional trade paint market. Johnstone’s Trade, a premium paint brand of PPG Architectural Coating UK Ltd., launched its ‘Ecological Solutions from PPG’ with the EU Ecolabel in November 2010, under the slogan “Ecological, Econfident, Economical.”
The campaign was launched to raise commercial and public awareness about Johnstone’s Trade paint, to show architects, contractors, professional painters and decorators, as well as consumers how they can be environmentally friendly without having to sacrifice product quality or pay an additional premium. The target audience for the campaign was Architects, specifiers, contractors, professional painters and decorators.
PPG’s campaign gained the company access to a new and growing sector of the market that is demanding greener products. The campaign also helped to diffuse any stigma surrounding eco-friendly paint products as pricier or inferior in terms of quality.
In addition our campaign was awarded winner of the EU Ecolabel Communication Award 2011.