With experience working for a range of leading brands, we know how to really motivate, educate and communicate effectively with a target audience.

We’ve done lots of brand development as well as integrated campaigns which combine a mix of communication tools including advertising, direct mail – to enhance the brand sales opportunity.


Our task:

Map of Ag – market leader in farmer intelligence and data, wanted to merge multiple sites under one domain. This also included multiple countries and languages as a showcase for what the company does and offers. Fusion’s task included complete site build development, plus the design and revision of content with the aim of talking to different audiences – either working in farming or working with farmers.

Our objectives included:

  • Clear offer, showcase of products and services and calls to action
  • Clear messaging about the industry with inclusion of infographics
  • Content and design evolved to be more farmer facing and farmer friendly
  • Need to position business as the market leader in farmer intelligence and data
  • Appeal to global market

Project skills/elements:

  • The farmer facing National Farm Research Unit (NFRU) was a key task of the project merging existing and completely revising old sites in UK, Ireland and Argentina as well as expanding offer to New Zealand
  • Fully responsive CMS website, cross browser safe
  • internationally compatible
  • Interactive capability
  • dynamic with news, articles, research results

Visit: https://mapof.ag/uk/