Map of Ag – market leader in farmer intelligence and data, wanted to merge multiple sites under one domain. This also included multiple countries and languages as a showcase for what the company does and offers. Fusion’s task included complete site build development, plus the design and revision of content with the aim of talking to different audiences – either working in farming or working with farmers.
Our objectives included:
Clear offer, showcase of products and services and calls to action
Clear messaging about the industry with inclusion of infographics
Content and design evolved to be more farmer facing and farmer friendly
Need to position business as the market leader in farmer intelligence and data
Appeal to global market
The farmer facing National Farm Research Unit (NFRU) was a key task of the project merging existing and completely revising old sites in UK, Ireland and Argentina as well as expanding offer to New Zealand