We believe sales support and POS should always deliver a differentiating and profiling message for the brand. At Fusion, we develop and co-ordinate bespoke POS right through to production management as required!


Dunlop Protective Footwear

Our task:

Stockist and retail support

Our brief was to help sell the unique benefits of Dunlop Purofort + safety boots, Fusion were asked to develop a number of flexible point of sale items with the brief of maximising sales potential for different retail environments.

Dunlop’s research concluded that end users would be more likely to purchase Purofort + boots if they could be easily tried on so customers could ‘Feel the difference’ over competitor boots on display.

Our solution was to develop a range of flexible, impactful in-store displays and promotion techniques that helped signpost customers to product display, raise brand awareness and motivate customers to try Purofort + boots on.

Project skills/elements:

  • On-site review of retail merchandising opportunities
  • Conceptual ideas through to project management
  • Specification and liason with POS production company