web development and implementation
For Kubota, Fusion evolved and progresses their UK website as the Kubota brand, range and service offer has developed.
Fully adaptive to view particularly on mobile (50% of websites are viewed on smartphones) our solution was to consider the customer journey, making it easy and simple for them to find the product information they need to finding their local dealer.
Other considerations have included integration of social media news feeds, flexibility to add promotional landing pages with data-capture when required and interactivity with demo requests.
In addition a completely bespoke dealer local marketing resource was created -Kubota Print, which offered a full image resource, literature and print order and download service and ‘Advert Creator’ enabling dealers to create their own adverts and flier artwork to download and use on a local level.