At Fusion we treat web design as an integral element of client customer communication, which is why the sites we’ve created are always customer focused designed to inform, educate and promote the brands we work for.


Kubota UK

Our task:

web development and implementation

For Kubota, Fusion evolved and progresses their UK website  as the Kubota brand, range and service offer has developed.

Fully adaptive to view particularly on mobile (50% of websites are viewed on smartphones) our solution was to consider the customer journey, making it easy and simple for them to find the product information they need to finding their local dealer.

Other considerations have included integration of social media news feeds, flexibility to add promotional landing pages with data-capture when required and interactivity with demo requests.

In addition a completely bespoke dealer local marketing resource was created -Kubota Print, which offered a full image resource, literature and print order and download service and ‘Advert Creator’ enabling dealers to create their own adverts and flier artwork to download and use on a local level.

Project skills/elements:

  • Teaser advert – on line /Plaxton website and key trade media web adverts/newsletter adverts.
  • Reveal advert – takes us to the same light streamed environment but now reveals the new Cheetah in all its glory (rendered image)
  • Personalised invitation through post and via e-shot – to find out more about Cheetah XL at Eurobus Expo or arrange future test drive.
  • Animated video presentation – based on teaser and reveal – but expands on core features  in a dynamic way.
  • Large format graphics – for both launch and customer event to tell the story
  • Product literature – including high definition compositions utilizing cad renders and real life scenarios.