Hartpury University Equine Centre re-brand

Hartpury’s world -class equestrian centre plays host to international competitions as well as lectures and demonstrations, with seating up to 600 spectators and includes café and restaurant facilities, hospitality suites and lecture rooms.

The Fusion team worked closely with the marketing team to undertake the branding process, leading the design of key messages, images, and values we needed to communicate to Hartpury Students and visitors, particularly in graphics that may be delivered in posters/wall graphics to digital wallpapers. In addition, for signage requirements our approach was to consider the most impactful and cost-effective methods of delivering directional or locational signage.

Fusion’s task was also to showcase Hartpury’s values and key subject areas with inspirational images, messages, and student testimonials.

Fusion designed and developed key branding and messaging, that resulted in bespoke signage and graphic solutions, with full project management of signage production working with leading midlands-based signage experts – Hollywood Monster who Fusion have partnered with for over a decade.

Fusion’s project management continued on-site working with the a Hollywood Monster’s install crew, to ensure  signage and graphics elements were delivered on time.

Elements included:

• A range of bespoke signage solutions were produced using different substrates to create fresh and engaging environments.
• Graphics included a mixture of latest techniques from digitally printed wallpapers for complete corridors and specific walls, relief mounted foamex and Dibond panels, bespoke perspex floating frames through to wall vinyls, frosted window vinyls and range of large A0 posters.