Micro excavator range re-launch May 2021

Kubota are market leader manufacturer of mini excavators, and their popular micro models  the  K008-3, U10-3 and U10-3SL models were redesigned and upgraded with new powerful, fuel efficient and low emission Stage V engines, with new levels of comfort and new built-in safety features.

Fusion’s challenge was to generate market interest without any working photography or video footage across social and digital platforms as well as on-page media across Europe.

A campaign was developed ‘MAX UP WITH A MICRO’ to demonstrate the versatility and functionality of these compact excavators.

The pre-launch teaser and launch advertising was built around a dynamic animation highlighting their versatility in different working sceanrios,  being small enough to fit through doorways, to ‘go anywhere and do anything’.