Working mainly within B2B, our approach for App development is to build practical, simple solutions that add value to a brand, through knowledge transfer to the customer/user or to enhance the sales or service proposition.
Client:
Our task:
PWA APP development
Kubota Construction Division wanted to develop a cost-effective solution to provide owners and operators (particularly users via hire customers) with a digital version of their excavator user manuals.
Fusion proposed a cost-effective PWA (progressive web App )solution that offered the same functionality as a traditional App but with offline capabilities, particularly relevant with operators working often in remote or offline locations.
Kubota’s On-site App provides operators with operating guidelines for all their construction machine. So far the App includes 35 machines (and counting!) and is available currently in 6 languages.
The App provides key extracts from the Operators manuals including a ‘Quick start guide’, cab layout and controls to routine maintenance, health and safety and a walk around video for each machine.
To-date QR code stickers are now fitted within each cab of all new machines as standard. Once scanned the operator can access a home screen that provides a drop-down choice of models and language to select.
The App also provides a prompt to save the app icon on the users phone screen when accessing via their mobile phone.
The Onsite app has become a key component in Kubota’s aftersales proposition to customers, and to date has received visit excellent take up by users
Project skills/elements:
Project skills/elements:
- Complete turnkey solution from Fusion
- From Initial concepts and proposal included designs and development plan with App development undertaken by our long-term developer
- All content developed and added by Fusion
- Initially the App content was for English only and current excavator range which was further developed to include 7 additional languages across Europe
- Abridged English content was edited and written by Fusion with content and images taken from main machinery user manuals.
- Language versions were translated via a translation app used via the group with local country checking content before going live.
- Video content added via YouTube embed.
- Full manuals for each machine/language made available for download also
- Fusion delivered a simple CMS that’s easy to add and edit machines
