An integral part of our client communication activity, Fusion are skilled in everything digital from digital direct marketing, web promotions to social media, delivering successful and measured results.
Client:
Johnstone’s Trade paint
Our task:
Architect EDM campaign
Highly targeted campaign with the objective of communicating Johnstone’s knowledge/support/understanding of colour, with a free incentive of free NCS and RAL colour fan deck pack (key tools for specifying paint/colour on a project).
Our involvement included all concepts, copy and creative plus campaign planning and execution.
Project skills/elements:
- Presentation pack design
- E-shot – 3 versions over 3 weeks via mail chimp
- Mailchimp reporting for campaign
- Linked in targeted advertising campaign to drive interest to landing page
- A temporary online promotions pages design, content and build/host plus data capture set up
- An on screen thank you or sorry appeared once 400 target reached for the free
colour fan deck responses – which was successfully achieved in under 24 hrs!
