We believe inspiration and information are the two foundations for successful point of sale and merchandising; with a good understanding of the customer purchase decision making process.
Client:
Homebase
Our task:
Home of Colour range display
Homebase’s own brand of paint ‘Home of Colour’ is positioned as a credible, quality and affordable alternative choice to leading paint brands. Fusion was briefed to create a new freestanding merchandising unit to help customer’s purchasing decision about colour.
Our starting point was to firstly appreciate and understand typical Homebase customer buying behavior and attitudes to home décor and decoration, in order to design a display that engaged, inspired and informed customers.
This also included creation of a large format lecturn colour book for in-store customer inspiration.
The initial pilot unit was well received leading to further roll out across it’s store network.
Project skills/elements:
- Concept development
- Creative visualisation
- Design to final artwork
