Client:
Natural History Museum
Our Task:
The Natural History Museum were seeking to help market their brand to potential licensees.
Working with the NHM licensing team, Fusion developed a new brand opportunities brochure showcasing the museums extensive assets and resources to inspire potential licensees to work with the museum. The brochure was launched at the Brand Licensing Europe show.
Project skills/elements:
Fusion worked extensively with the brand licensing team at the Natural History Museum (NHM) to develop a new brand licence proposition brochure to share with potential commercial partners.
Our work included:
- Meet and extensive review of the NHMs library assets in order to categorise assets to create an inspirational visual narrative
- Understanding of the NHM’s existing brand guidelines to interpret and convey brand in a commercial way
- Design, copy and image development
- Final print production of 24 page brochure and provision of digital version
