The Fusion approach is always to consider how we identify, target and reach effectively the appropriate customers for each product whether dairy farmer or builder, the creative approach we take is highly specific and focussed to each target audience.
Client:
Alexander Dennis
Our task:
Bus/brand advertising
Fusion has worked closely with Alexander Dennis for many years. Consistently bringing on-brand impactive solutions to on-page and digital applications. Often working closely with the AD marketing team to provide relevant and distinctive ad creative through headlines and visual treatments that reinforce the brand and sales proposition.
Project skills/elements:
Advertising is part of a fully integrated approach including:
- Digital communication providing necessary product info, interaction and pull through
- Strong brand identity implementation
- Media research, planning and buying
