Client:
Genus ABS
Our task:
Promotion of advanced cattle genetic solutions for beef and dairy farmers.
Fusion’s task was to create impactful and relevant creative to communicate clear propositions for different products and added value services to dairy farmers via key UK and dairy press titles.
Campaigns included:
- Promotion of sexed genetics for dairy.
- Promotion of breed specific genetics for cross-breeding (beef on dairy).
- Launch of Index scoring system that evaluates progeny performance in a beef cross dairy system.
- Promotion of a herd ranking tool – to maximise milk recording data for better breeding decisions ranking herd females.
Project skills/elements:
Advertising press creative is part of a full integrated approach including:
- Social campaign creative
- Web landing page
- Brand development
- Stand graphics at key dairy events
