With experience working for a range of leading brands, we know how to really motivate, educate and communicate effectively with a target audience.
We’ve done lots of brand development as well as integrated campaigns which combine a mix of communication tools including advertising, direct mail – to enhance the brand sales opportunity.
Client:
Our task:
Map of Ag – market leader in farmer intelligence and data, wanted to merge multiple sites under one domain. This also included multiple countries and languages as a showcase for what the company does and offers. Fusion’s task included complete site build development, plus the design and revision of content with the aim of talking to different audiences – either working in farming or working with farmers.
Our objectives included:
- Clear offer, showcase of products and services and calls to action
- Clear messaging about the industry with inclusion of infographics
- Content and design evolved to be more farmer facing and farmer friendly
- Need to position business as the market leader in farmer intelligence and data
- Appeal to global market
Project skills/elements:
- The farmer facing National Farm Research Unit (NFRU) was a key task of the project merging existing and completely revising old sites in UK, Ireland and Argentina as well as expanding offer to New Zealand
- Fully responsive CMS website, cross browser safe
- internationally compatible
- Interactive capability
- dynamic with news, articles, research results
Visit: https://mapof.ag/uk/
