The Fusion approach is always to consider how we identify, target and reach effectively the appropriate customers for each product whether dairy farmer or builder, the creative approach we take is highly specific and focussed to each target audience.
Client:
Provita Animal Health
Our task:
Diary farmer advertising
Naturally better hoof care.
Fusion developed a targeted advertising campaign for Provita Hoofsure Endurance, communicating its performance benefits to dairy farmers through a simple, distinctive creative approach.
Built around the “Naturally Better” proposition, the campaign combined strong agricultural imagery with bold messaging and clear product benefits – positioning Hoofsure Endurance as an effective alternative to traditional footbath solutions.
The result is confident, benefit-led advertising that makes a technical product easy to understand and relevant to its farming audience.
Project skills/elements:
- Advertorial content featuring expert insight from a farm vet
- Press advertising including key media from Dairy farmer to Farmers Guardian
- EDM’s to targeted diary database via trade media
- Digital banners and social media post creation
- Industry show banners
- Stockist point-of-sale to create a consistent message from awareness through to purchase
