Pure electric bus launch: 09/2016

Fusion have played an integral communication role to the launch of the largest fleet of electric buses in London for Alexander Dennis (ADL). The single deck Enviro200 EV is a collaborative project with  ADL – the UK’s leading (and worlds fastest growing)  bus manufacturer and Chinese company BYD – the world’s leading electric bus manufacturer. Fusion’s involvement included development of  a joint identity through to sales support literature and launch event materials.

The initial sales brochure introduces the electric bus concept to urban planners through to bus operators, outlining city environmental and social benefits of clean air and low noise levels to reduced operating costs and enhance passenger experience.